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art director
Kleenex ad campaign The brief was to create a luxury campaign for Kleenex. My campaign is based on the idea that Kleenex launches a new product: a silk handkerchief that is meant to remind to appreciate our tears and emotions behind them. Each handkerchief has a printed tear with golden contour and is linked to an emotion. The product is followed by a poster campaign and a website where people are invited to share the stories that made them cry. November 2016